Company
Centric Health
Services
User Journey Mapping
UI Design
Web Development
Case study

Website Design and Development

The Challenge

Centric Health, a leading healthcare provider serving over 550,000 patients with a network of over 70 clinics in Ireland, faced the formidable task of unifying two disparate websites into a cohesive and efficient platform. Mandated to design and develop the new website, the challenge posed to our team extended beyond a mere consolidation. It involved the intricate optimisation of complex user journeys and overhauling an outdated UI. The challenge also entailed operating within the confines of the client's existing CMS, adding a layer of complexity to both design and development.

Our Solution
User Journey Mapping

Navigating through the expansive landscape of Centric Health’s GP network and healthcare services demanded a meticulous mapping of intricate user journeys. Our focus on optimising the clinic and health service search feature was thorough and comprehensive. The complexity intensified as we needed to integrate the user journeys with an external booking system to ensure a seamless experience for patients and clinics. But the scope extended beyond patients and clinics, Centric Health also served additional stakeholders such as corporate partnerships and job seekers which we also incorporated into our work.

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UI Design

Revamping the website was a multifaceted endeavor. Beyond achieving a modern, clean aesthetic in alignment with industry best practices, our primary goal was to make a lasting impact on usability. The extra attention dedicated to redesigning the interface was not just about aesthetics; it was about forging a welcoming digital environment that promised an intuitive and enriching experience for Centric Health's diverse audience.

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Web Development

Employing cutting-edge technologies, including Umbraco 12, Umbraco Cloud, HTML, and SCSS, we brought our envisioned client website to life. Building the site based on the designs we meticulously created, we ensured a seamless integration of filtered clinic listings and detailed service information, providing users with an intuitive platform. Adhering to the latest SEO standards, we guaranteed optimal visibility and performance. The customised Umbraco CMS was tailored to meet the specific needs of our client, offering a robust and user-friendly content management solution.

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"Hats off to the Untold team for conquering the challenge of revamping our old website! Their expertise in transforming a challenging brief that required enhancement of layout, user experience, and UI was reassuringly impressive. They crafted a sleek, modern site that effortlessly reflects our business requirements and vision, within the agreed timeframe and budget. I highly recommend David and his team!"

Aoife Cox-Garvey

Centric Health

Services

Our creative services

01
Branding

Crafting compelling narratives and visual identities, we specialise in strategic brand direction and captivating design to bring your brand's story to life.

02
Web Design

We create digital experiences that resonate with your audience, focusing on quality design that effortlessly blends style with user-friendly functionality.

03
Web Development

We get it - you need a website that both capture attention but inspires action. That’s why our websites are not just beautiful. They are designed to convert visitors into engaged customers.

04
Content Creation

Immerse your audience in a world of compelling visuals, creating endless opportunities for engagement that leave a lasting impact on your brand.